Logo

Altitude 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

 
 
 
Main Nav
Studio Projects Contact
Untitled Document

Consumer Brands

Slice Paper Products Bent Brewing Company Soylent Green Nordstrom Adidas Levi's Neenah Paper Timbuk2 Design Within Reach

Arts + Entertainment

The Pasadena Museum of California Art SFACG Passport 2011 Dallas Cowboys SJ Institute of Contemporary Art Farina Restaurant LucasArts SFACG Passport 2010 SFMOMA Rockport AIGA The Colophon Club

Technology + Causes

UCSF Medical Center Aquacue Home Street Home Meraki You are ____ for the economy Apple Urban Forest Project Netro Corporation Aranetic Abaxis Remedy Editorial National Nurses United Covad

Levi's needed an in-store fit guide to address consumer confusion over what type of jeans fit them best. The slide rule approach was taken as a way of allowing people to pick and choose their body shape and preferred fit.